Media monitoring for PR agencies
Don't just track the mention. Follow the post.
Track client and competitor coverage across print, online, broadcast and social. When a news page, influencer or any third party posts about your client, follow that post's engagement over time, even on content you didn't publish. Then turn it all into a client-ready daily report.
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What you get
- Print, online and broadcast coverage tracking, with competitor benchmarking built in
- Engagement tracking on any social post by link, including posts by news pages, influencers and other third parties
- Daily coverage reports your clients can use
- An activity board that keeps campaigns and follow-ups moving
Who it’s for
Built for PR agencies that report to clients every day
Lucid is made for PR and communications agencies managing several clients at once. It brings print, online, broadcast and social coverage together, benchmarks every client against its competitors, and turns the work into an update clients can act on.
It’s a strong fit if:
- You manage media relations for several clients and need to benchmark each one against its competitors
- Coverage lands across print, online, TV, radio and social, in the languages and markets your clients operate in
- Stories about your client spread through posts you don't control: news pages, influencers and competitors
- Clients expect a daily coverage update and a clear review at the end of each campaign
- You want to report outcomes such as reach, engagement, sentiment and share of voice, not just a pile of clippings
Track posts you don't own
Save the link to a public social post about your client or a competitor, even one posted by a publication or another third party, and follow how its engagement rises or fades.
Measure influencer campaigns
Log each creator post against the campaign and watch likes, comments, shares and views build post by post, instead of chasing screenshots at the end.
Report the way the industry now measures
Report outcomes such as reach, engagement, sentiment and share of voice across channels, in line with AMEC's Barcelona Principles 4.0.
Scheduled engagement refreshes for social posts are part of the Social Metrics add-on. Engagement can also be recorded by hand when you log a post.
Publications, sites, rates and metrics for your market can be added as reference data, so Lucid travels with you into new regions.
For digital, social media and brand teams too
Digital and social media agencies use the same post-level tracking for campaign work: log each creator or campaign post and watch engagement build over time, whoever published it. Brand management teams get the same coverage, benchmarking and reporting workflow for their own brands and competitors.
See the work behind the report
A connected view from team activity to daily coverage and analysis.
Activity board
Track campaign work, ownership and follow-ups in one place.
Client-ready report
Turn the day's coverage into an update a client can read and use, ready to share or print to PDF.
Analytics dashboard
Explore coverage and communication metrics where this module is included in the plan.
Screens show a sample workspace with fictional clients and coverage. Reports and dashboards are part of the Analytics module, available on selected plans.
Bring client and competitor coverage into one place: print, online, broadcast and social.
Watch engagement rise or fade on the posts that mention your clients, whoever published them.
Turn the day's coverage and engagement into a clear update for your client.
Product updates by email
Occasional release notes and tips. Use the Updates button at the bottom of the screen, or the banner when it appears; both join the same list. We don’t sell your address.
From monitoring to a client update with the full story
Coverage, engagement and reporting in one workflow, aligned with AMEC's Barcelona Principles 4.0.
Follow the post
Save the link to any public post about your client or a competitor, even one published by a news page or another third party, and follow how its engagement rises or fades.
See the coverage
Print, online and broadcast monitoring in the same workflow, with competitor benchmarking built in.
Report with context
Review online metrics and prepare daily coverage reports. Analytics dashboards provide a deeper view where available on your plan.
What your client gets
A clearer view of the day’s coverage, with the evidence behind it.
A daily coverage report
The relevant coverage in one readable update, ready for your team's review before it goes to a client.
Competitor context
See relevant client and competitor posts and URLs together rather than in separate tabs.
Metrics you can discuss
Use online metrics and available dashboards to explain what changed and where to focus next.
Contact us
Questions about Lucid, partnerships or Enterprise? Send a message and we’ll get back to you.